About Us
Anaura - A Product by Rudra Ecovation, blends fabric innovation with conscious design — offering versatile, premium-quality materials made to perform.
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About Us
Our Story
Future Proof Fashion: The Journey of Anaura Powered by Ecovation
Mr. Akhil Malhotra
( Chairman & Managing Director )
Where Innovation Wears Well
Here Quality and Purpose Come Together
Anaura was created with a simple belief — that recycled fabric shouldn’t feel like a compromise. Every thread we produce is proof that sustainability and quality can coexist. Backed by decades of industry innovation, we focus on delivering materials that look refined, feel premium, and perform across seasons and settings. Whether it’s fashion, interiors, or everyday essentials, Anaura adapts — offering designers and brands a better fabric foundation to build on.
Premium Fabric, No Compromise
Our recycled materials match the touch, finish, and strength of virgin fibers — with zero trade-offs.
Built for The Demands of Real-World Usage
From clothes to carpets, our fabrics are designed to adapt across industries and lifestyles.
Backed by Innovation & Exceptional Legacy
Born from Rudra Ecovation’s decades of textile expertise and circular innovation at scale.
Our Vision
To redefine what recycled fabric can be — creating materials that set new standards in comfort, durability, and performance across industries.
Anaura envisions a world where recycled fabrics aren’t just an alternative — they’re the first choice. Our focus is on leading textile innovation that feels as good as it performs, offering designers, brands, and consumers materials that elevate both form and function. We aim to set new benchmarks in quality and versatility, creating fabrics that empower industries while aligning with a better way forward.
Our Mission
To Make Premium in Recycled Fabric the New Standard
01
Quality First
Deliver recycled fabrics that feel and perform like virgin materials.
02
Innovation in Every Thread
Use cutting-edge tech like dope-dyeing and advanced fiber construction.
03
Versatility Across Uses
Create adaptable fabrics for apparel, interiors, footwear & more.
04
Global Standards with Local Roots
Proudly manufactured in India with traceable supply chains.
05
At the fore front with Circular Design Mindset
Reduce waste, extend lifecycle, promote reusability, and all over again.
06
Collaboration Efforts for Impact
Work with designers, brands & partners to scale circular change.
Certified for
Excellence.
Trusted by Industry.
Our commitment to quality, traceability, and responsible manufacturing is backed by globally respected certifications and leading partners across sectors.
A Closer Look at Anaura
01
We Collect
We recover PET waste from post-consumer sources, oceans, and even hard-to-reach hill regions — turning every piece of plastic into an opportunity.
02
We Transform
Through advanced recycling technology, bottles, caps, and labels are converted into high-grade fibers without compromising quality.
03
We Create
Our integrated facility spins these fibers into premium fabrics that meet global standards for design, durability, and sustainability.
04
We Sustain
Every fabric carries the promise of traceability, zero waste, and measurable impact — ensuring that fashion and responsibility go hand-in-hand.
oin the Fabric Revolution
Partner with Anaura
Are you an export house, distributor, brand, or entrepreneur looking to collaborate with a premium fabric leader? Or want to be part of the Anaura team? We’d love to hear from you! Fill out the form below and we’ll be in touch soon.
Let’s create something exceptional, together.